Richard Obert
The Arizona Republic
Mar. 8, 2008 11:55 PM
David Baker figured he'd be the Arena Football League's commissioner for a year. Twelve years later, Baker is still looking at ways to expand a league that is starting its 22nd year.
During his tenure, Baker has seen franchises go from being worth about $400,000 to $20 million (Citibank valued the Philadelphia Soul at $32.5 million 18 months ago); the league go from Ironman (all two-way players but the quarterback and an offensive and defensive specialist) to free substitution; seven NFL owners, three NHL owners and a rock icon (Jon Bon Jovi) bring in teams.
Now Baker is talking about possibly putting teams in London, Berlin, and Mexico City or Monterrey.
"I think we're built for it," Baker said. "It makes travel easier.
"Unlike 100-yard football, where it takes a 747 for each team, we travel with 26 to 27. Clear out a couple of rows of coach and we're ready to go. I think there's an opportunity."
Baker also likes the way ESPN is promoting the game. The league is in the second year of a five-year agreement to broadcast games on ESPN. Some of the telecasts are on ABC.
"I think running a sports league is a hard business," Baker said. "It's simple, but it's a lot of hard work and you have to have a lot of credibility.
"At 22 years, we've been around. I still think of us as new and emerging. We've been around three times as any other (pro football league in America) other than the NFL. That's significant. I think it's been a combination of dedicated players, guys like George LaFrance and Hunkie Cooper who have passed on the bill of rights, signing autographs (after games). It's a great product. The competition committee is making it better. I think through the years it's gotten better. I think af2 has been a valuable tool for players and coaches."
AZCentral